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Spearheaded organic growth across Instagram, increasing Zudigo's primary account from 0 to over 8,800 followers, a backup account from 430 to 4,400 followers, and Trendsville's profile from 174 to 2,100+ followers, significantly enhancing brand visibility and engagement.

Scaled YouTube channel subscribers by over 2,200% (from 100+ to 2,360+), implementing optimized content strategies that boosted watch time and audience retention.

Cultivated a TikTok audience of over 3,600 followers by consistently producing trend-aligned, high-engagement content that resonated with target demographics.

Produced a high volume of diverse multimedia content, including over 100 reels, 100 carousels, and multiple branded templates, ensuring consistent content flow.

Executed strategic Instagram and Facebook ad campaigns, generating over 300,000 impressions and 200,000 reach, effectively driving brand awareness and conversions.

Managed end-to-end videography and video editing processes, maintaining steady content output prior to successfully onboarding and integrating a dedicated video editor.

Directed comprehensive cross-platform content management, overseeing consistent posting schedules and brand voice across Instagram, TikTok, YouTube, Facebook, and Twitter to ensure cohesive brand growth.

Supervised and mentored social media team members, ensuring timely execution of tasks, adherence to content calendars, and successful delivery of campaign objectives.

Collaborated with a team to strategize content ideas and develop monthly content calendars, ensuring a cohesive and timely content rollout.

Developed and produced engaging multimedia content, including reels, carousels, and graphic designs, to enhance online presence.

Promoted to a leadership role, guiding the social media team in content management and delivery processes to optimize performance.

Crafted compelling captions using storytelling and creative writing techniques to enhance engagement and message delivery for each post.

Ensured strict brand alignment across all content through consistent application of brand colors, text formats, and stylistic guidelines.

Managed multiple social media handles, overseeing content posting, analyzing key metrics, and tracking impressions to inform strategy.

Implemented search engine optimization (SEO) techniques, utilizing strategic keywords, hashtags, and titles to significantly increase content awareness and discoverability.

Directed the 042 Zudigo Prelude campaign, orchestrating content production and social media strategy to achieve over 430 Instagram followers and 85,700+ Facebook ad views within one month.

Led a content creation team in developing high-performing video content, resulting in over 27,500 Instagram views and 3,100+ interactions within one month.

Streamlined logistics for campaign tools and merchandise, optimizing operational efficiency for the content creation team.

Enhanced brand recognition by representing the company on Afia Radio, effectively communicating contest outcomes and engaging the public through clear public speaking.

Orchestrated community outreach campaigns in schools and marketplaces, significantly boosting brand visibility and fostering a strong community presence.

Forged strategic collaborations with influencers, expanding brand reach and generating over 5,000 views per video across partnership content.

Generated over 300 diverse content ideas for reels, carousels, graphics, and videos, optimized for both portrait and landscape formats across multiple platforms.

Utilized a comprehensive suite of tools including Canva, Hypic, Adobe Suite, and Cap Cut for advanced editing of reels, graphics, carousels, videos, thumbnails, banners, intros, and outros.

Produced over 100 high-quality, engaging videos, meticulously aligned with brand identity and audience interests to maximize engagement.

Developed and implemented a strategic content calendar, ensuring a consistent and optimized posting schedule across all digital channels.

Conducted in-depth trend and audience preference research to create highly resonant content incorporating effective calls-to-action, driving conversions.

Managed community engagement by responding to over 1,000 comments and messages, actively fostering a positive and interactive online community.

Demonstrated strong project management and organizational skills, effectively multitasking to oversee multiple content initiatives simultaneously.